The New Salem General Store will present the Hilltown Brewfest 2017 from Noon to 5 p.m. on Saturday, Sept. 9th, 2017 in New Salem. The afternoon tasting – featuring more than 20 mostly regional brands (and approximately 100 styles) of beer, wine, and cider, along with local food, a wine tent, raffles, and live music – will be held at Cooleyville Junction, 837 Daniel Shays Highway (Route 202) in New Salem. 

The Hilltown Brewfest 2017 will include live musical performances by local favorite area groups.  This year's performers are:

The Boothill Express

Trailer Park

Boston Blackthorne

We will be pouring samples (into attendees’ commemorative tasting glasses) of at least 30 beverage brands, with approximately 100 styles. (See List of Brews for details.) Our wine tent has expanded to include products from Horizon Beverage, Still River Winery, and our own local winery, Quabbin Sky Vineyard.  There will be a wide variety of wines on hand for this year's sampling!

About the Host and Sponsors

New Salem General Store, founded in 1996 by Rick and Lori Oliver, is a classic, friendly country store featuring home-cooked breakfasts, a full-service deli serving Boarshead products and freshly made salads and sandwiches, pizza on Friday nights, and a diverse selection of beer, wines and spirits, including many regional beverage brands. Open seven days a week, the store also offers a wide variety of grocery and convenience items, local meats and produce, homemade baked goods.  Locally made gifts, cards and books are available and Mass Lottery tickets, copy and fax machine, and ATM are on site. New Salem General Store is located on Route 202 in New Salem Center, at 410 Daniel Shays Highway; (978) 544-8177;

Larry Eaton Builder, founded in 1981 by New Salem native Larry Eaton, is one of the area’s leaders in energy efficiency – all buildings built by his firm have employed cutting-edge insulation and weatherproofing techniques. In 1999 Larry and his wife Donna joined forces with the world’s only total wellness company Nikken, known locally as Larry & Donna Eaton Changing the World. Since then, they have helped thousands globally address persistent challenges to wellness. They address five areas of wellness: water, air, nutrition, sleep, and exercise. To learn more, contact the Eatons at (978) 544-2077, e-mail, or visit

Media Sponsors​

Hilltown Brewfest