The New Salem General Store will present the Hilltown Brewfest 2017 from Noon to 5 p.m. on Saturday, Sept. 9th, 2017 in New Salem. The afternoon tasting – featuring more than 20 mostly regional brands (and approximately 100 styles) of beer, wine, and cider, along with local food, a wine tent, raffles, and live music – will be held at Cooleyville Junction, 837 Daniel Shays Highway (Route 202) in New Salem. 

The Hilltown Brewfest 2017 will include live musical performances by local favorite area groups.  This year's performers are:

The Boothill Express

Trailer Park

Boston Blackthorne

We will be pouring samples (into attendees’ commemorative tasting glasses) of at least 30 beverage brands, with approximately 100 styles. (See List of Brews for details.) Our wine tent has expanded to include more local varieties including Still River Winery, and the New Salem winery, Quabbin Sky Vineyard.  There will be a wide variety of wines on hand for this year's sampling!

About the Host and Sponsors

New Salem General Store, founded in 1996 by Rick and Lori Oliver, is a classic, friendly country store featuring home-cooked breakfasts, a full-service deli serving Boar's Head products and freshly made salads and sandwiches, pizza on Friday nights, and a diverse selection of beer, wines and spirits, including many regional beverage brands. Open seven days a week, the store also offers a wide variety of grocery and convenience items, local meats and produce, homemade baked goods.  Locally made gifts, cards and books are available and Mass Lottery tickets, copy and fax machine, and ATM are on site. New Salem General Store is located on Route 202 in New Salem Center, at 410 Daniel Shays Highway; (978) 544-8177;  What can we say - The Annual Hilltown Brewfest fundraiser would not be a reality if not for Rick and Lori Oliver.  So, Thanks!

Larry Eaton Builder, founded in 1981 by New Salem native Larry Eaton, is one of the area’s leaders in energy efficiency – all buildings built by his firm have employed cutting-edge insulation and weatherproofing techniques. In 1999 Larry and his wife Donna joined forces with the world’s only total wellness company Nikken, known locally as Larry & Donna Eaton Changing the World. Since then, they have helped thousands globally address persistent challenges to wellness. They address five areas of wellness: water, air, nutrition, sleep, and exercise. To learn more, contact the Eatons at (978) 544-2077, e-mail, or visit Larry and Donna Eaton graciously allow the Hilltown Brewfest to be held on their property to support the local fire department of which Larry is a longtime member. 

Amherst Glass, operated by Grover Ballou is an annual sponsor.  Amherst Glass provides all your glass and screening needs at a reasonable cost.  Grover helps immensely with the Hilltown Brewfest every year.  A resident of New Salem himself Grover goes above and beyond for the community.

The L.P. Athol Corporation is truly a family business. Co-founder Bill Purple serves as president, and his wife Helen is the corporation's clerk. Son Phil Purple is the head of operations and works diligently to maintain and improve the hydroelectric plants. Daughter Cindy Purple Hartwell is the corporation's treasurer and new business development director. Her husband Chuck works with her to attract new businesses to the facility.  Located in Downtown Athol, the L.P. Athol Corporation provides 360,000 square feet of manufacturing, warehousing, industrial, and office space. Its impressive complex of buildings situated on 13.5 acres adjacent to the Millers River represents not only economic development potential for Athol but also the vision and passion of one family for the facility and its vibrant future. "We want to transform our facility into a state of the art, green-powered facility that can host a wide array of business, manufacturing, and incubator space," said Cindy Hartwell, New Business Developer for the corporation.  L.P. Athol has provided warehousing and rentals to non-profit organization, light manufacturers, and industry service providers. Additionally, the site includes two fully operational hydroelectric power plants that supply its power. Surplus electricity is sold to National Grid.

Media Sponsor​

Hilltown Brewfest